How to make more money with AdSense

Optimize AdSense with Section Targeting

While Google uses many calculations to display relevant ads on your site, sometimes Google's AdSense ads are not very relevant to your webpage theme.

And non-related ads don't get clicked as often as related ads.

The good news is Google gives us some tools to help guide them into displaying more relevant ads. It's called Section Targeting.

Section Targeting helps you (the website owner) emphasize (or deemphasize) text on a webpage (or blog) to influence AdSense to display more relevant ads on your webpage.

Just a few tweaks using Google's copy and paste HTML code helps you help Google display more relevant ads -- which is a surefire way to boost click thru rates.

Let's take a look at a typical blog entry. This is what we humans see on a typical webpage.

And here's what Google's spider sees. The spider only cares about text. And when the spider looks at your webpages this way, it has a hard time knowing what words are part of your content and what words are part of your navigation.

Most of the time, the words in your navigation have nothing to do with the overall theme of your webpage or blog. So we're going to isolate the important text and at the same time deemphasize text that's not related to the theme.

We do this by using these Section Targeting HTML tags.

Here's a blog about Invisible pet fences. At first glance, it looks like a typical webpage. And we see typical AdSense ads displayed. As we scan these AdSense ads, we see they're HIGHLY relevant to the theme of this webpage. Part of the reason is good theming (i.e. good title meta tag and relevant matching content)... but it's also because the website owner added Section Targeting HTML tags to his source code.

Let's open up the webpage source code and take a peak.

As we see, the webpage uses two types of Section Targeting. Here, this code tells the Google AdSense spider to emphasize this section of content. And with this Section Targeting code, it suggests to deemphasize this section of content. The website owner does this because when we reopen the webpage, we see this content isn't really relevant to the theme of the webpage.

By employing AdSense Section Targeting, you're helping Google serve more relevant ads.

Remember, it's more important to deemphasize than emphasize content. And be patient... it takes up to 2 weeks to see changes.